Classic Brands Cool Gel 12 Inch Gel Memory Foam Mattress Review

Classic Brands Cool Gel 12 Inch Gel Memory Foam Mattress

Last Updated: May 2017

Classic Brands has been producing mattresses since 1971. Back then, they were known as the Classic Corporation and the company specialized in waterbeds. In fact, they made so many of them and perfected their production that they became the leading distributor of waterbeds and their associated products in the world.

In 2002, the Classic Corporation changed their name to Classic Brands, and with their name change also came an expansion of their product line. They started producing high quality memory foam and latex mattresses, and a variety of other sleep products and accessories.

All Classic Brands products are designed and made in either their Maryland or Los Angeles based facilities. This company is committed to excellence, and since they transitioned into their new identity, they have been on the cutting edge of sleep products. Their 12 Inch Cool Gel Memory Foam mattress is just one of the many products that they make. Made of a layer of gel memory foam, two layers of airflow gel support foam and a layer of high density support foam, this mattress is designed to be extremely supportive, yet soft, and cool.

Does the Classic Brands 12 Inch Cool Gel Memory Foam mattress live up to its claims? Read this detailed buyer’s guide to find out.

  • Remains cool
  • Pressure point relief
  • Deep compression support
  • Minimal motion transfer
  • CertiPUR US Certified
  • Antimicrobial and dust mite resistant
  • 25 year warranty
  • No noticeable off gassing
  • May be too firm for some sleepers
  • No guarantee from the manufacturer
  • No trial period from the manufacturer

Our Score

Below is our final score of the Classic Brands mattress based on multiple criteria that we use when testing all of our mattresses.

Pain Relief9.5
Edge Support7.5
Off Gassing8.5
Back Sleeping9.5
Side Sleeping9.5
Stomach Sleeping7
Warranty & Support10

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What’s It Made From…

Classic Brands Cool Gel 12 Inch Gel Memory Foam Mattress review
The Cool Gel Memory Foam mattress from Classic Brands offers a three tiered system of support foam layers; two layers of high density gel support foam and a layer of high density support foam. Together, all three layers make a mattress that is a total of 12 inches thick, and the materials work to cradle the body, reduce pressure point buildup and keep the surface of the mattress cool.

The Top Layer

The first layer of this mattress is comprised of 3 inches of ventilated gel foam. This layer creates a cushy feel that conforms to the body and adds a nice layer of comfort. Moreover, because this foal is ventilated and infused with cooling gel, it not only pulls heat away from the body, but it also disperses that heat through the mattress, pulling it away from the surface and preventing the surface from heating up.

The Second Layer and Third Layers

What really makes this mattress from Classic Brands so unique is that it contains two separate layers that are made of the same material: Airflow Gel Support Foam. Both of these layers are a total of 1.5 inches. These two layers acts as the middle support layers of the bed. The gel infusion of these two layers pulls body heat away from the sleeper. The open cell design of these two layers ventilates the body heat that the gel pulls away out of the mattress. These two separate layers truly do create a highly effective cooling effective, as the mattress remains pleasantly cool, thus preventing overheating while sleeping.

The Fourth Layer

The fourth and final layer of the Cooling Gel Memory Foam mattress from Classic Brands is made of 6 inches of high density support foam. This layer acts as the base of the mattress and not only supports the upper layers, but also adds additional support for the body while absorbing the energy of motion.

The Cover

Holding the layers of this mattress together is a cover that is made of a soft knit material. The cover is thin and breathable. It offers a four way stretch that conforms to the body and moves with you. It works in conjunction with the uppermost layer of the mattress, optimizing the contouring properties of the cool gel memory foam. The cover is removable, which makes it spot cleaning and keeping your sleeping surface fresh a breeze.

From an aesthetic standpoint, the cover of the mattress is white and the edges are a charcoal gray. The top has a waterfall edge that flows into the sides, creating a beautiful transition and contrast between the two colors.

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Hands on Review

The Classic Brands 12 Inch Cool Gel Memory Foam mattress is shipped directly from the manufacturer to the consumer, which simplifies the purchasing process and keeps the cost down; however, the downside of this is that you can’t try the mattress out before you buy it. As a result, it can be difficult to tell if it will truly meet your needs.

Since our goal in creating this buyer’s guide is to help you determine if this Classic Brands mattress will meet your expectations and deliver the type of sleep you are looking for, we have included this hands on review. We assessed the most important components of the mattress that impact its overall quality, and in this portion of our guide, including:


On a firmness scale of 1 to 10, with 1 being the softest and 10 being the firmest, we give this Classic Brands mattress a score of 5.5 to 6. It is slightly firmer than medium, and should appeal to the average sleeper. However, those who are on the lighter side may find that this mattress is a bit too firm.


Overall, we think that the majority of sleepers will find this mattress very comfortable. The top layer of memory foam quickly responds to the body and creates a nice hug that isn’t too excessive, so you won’t feel like you are being swallowed by the mattress. The cooling gel throughout the top two layers and the open cell design allows for maximum breathability and reduced heat retention. Additionally, the deep compression support reduces the need to toss and turn, allowing for a more restful night of sleep.

Motion transfer is another element that impacts the comfort of a mattress, as feeling movement can impact your sleep. This mattress does a great job of reducing motion transfer, which is ideal for couples who share a bed.

Pain Relief and Support

The memory foam quickly contours to the body and creates a nice, gentle hug while offering great support. It also promotes proper spinal alignment and provides pressure point relief, as well as deep compression support. As a result, you will not feel any aches and pains in the neck, shoulders, sides or back. Sleep on this mattress and tossing and turning will become a thing of the past.

Heat Retention

The Classic Brands 12 Inch Cool Gel Memory Foam mattress is honestly one of the coolest mattresses we have tested. The cooling gel infused memory foam, the open cell structure and the light and breathable cover really do an incredible job of keeping the sleeping surface cool. As a result, you don’t have to worry about overheating, which can lead to discomfort, minimize blood flow and reduce oxygenation. If you are a hot sleeper, this mattress is an ideal choice for you.

Off Gassing

Off gassing refers to the odor that a new mattress emits. The chemicals that are used in the production of the foam often have an odor, and that odor can disperse out of the mattress. This was not an issue for the Classic Brands Cool Gel Memory Foam mattress. All of the materials used in this bed are CertiPUR US Certified. This means that they are free of flame retardants, heavy metals, formaldehyde and other harsh chemicals that are known to produce an odor. We did not experience any odor when we first received this mattress, and we were able to use it as soon as it was fully set up.


Foam is made to absorb energy, which helps to eliminate motion transfer, and that’s a good thing; however, in regard to the bounce that makes intimate activities easier and more enjoyable, this can be a detriment. With this Classic Brands mattress, there was a reduced level of bounce, which means that when it comes to intimacy, you will have to put in a little more effort.

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Sleeping Position Ratings

Different sleep positions require different levels of support in order to feel comfortable. That’s because the weight of the body is placed on the mattress in different ways, and that weight needs the mattress must be able to disperse that weight in order to reduce pain and ensure comfort. We checked out the support and comfort that this Classic Brands mattress offered for the three most common sleep positions, including the front, the back and the side.


We think that back sleepers will enjoy this mattress the most. That’s because it is slightly above medium in terms of firmness, and back sleepers generally enjoy a firmer mattress. Additionally, this mattress distributes weight throughout and promotes proper spinal alignment. As a result, you can expect to experience less aches and pains when sleeping on your back on this mattress.

Back Sleeping score: 9.25/10


Unless you enjoy a firm mattress, you may find the Classic Brands Cool Gel Memory Foam mattress to be a bit on the firm side if you sleep on your stomach. With that said, this bed does distribute weight evenly and offers deep compression support, which certainly adds to the comfort while sleeping on the stomach. It also provides pressure point relief, preventing pain in key areas while sleeping on the stomach, including the back and the neck.

Stomach Sleeping score: 9/10


Again, side sleepers who enjoy a firmer feeling will enjoy this Classic Brands mattress; however, if you like a softer feel while sleeping on your side, you may find it to be too firm. We do want to point out, however, that this bed does keep the spine in proper alignment and offers pressure point relief to prevent pain in key areas that are prone to developing pain while sleeping on the side, including the side, the shoulders and the neck.

Side Sleeping score: 9.25/10

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Bed Frame Compatibility

The Classic Brands Gel Memory Foam mattress is designed to be used with all bed frames, including:

  • Platform beds
  • Box springs
  • Convertible beds
  • Slatted beds

It can also be used on the floor. However, if you really want to enjoy the benefits that this mattress is designed to provide, we do suggest using it on a solid frame, such as a platform bed, or a frame that has slats that are no more than three inches apart and are made of a durable material, such as metal or high quality wood.

Warranty, Guarantee and Trial Period

  • Warranty: 25 year limited manufacturer warranty. If you should find anything wrong with this mattress that is a result of a manufacturing defect within 25 years from the date of purchase, contact Classic Brands and they will either repair or replace the mattress for you.
  • Guarantee: There is no mention of a guarantee offered by Classic Brands; however, if you purchase the mattress through Amazon, you will receive a full refund if you are not happy with the mattress.
  • Trial Period: Again, Classic Brands does not offer a trial period; however, if purchasing from Amazon, you will have 30 days to make a return. This means that if you are not happy with the mattress within 30 days from the date you purchased it, Amazon will refund your money.


The Classic Brands 12 Inch Cool Gel Memory Foam mattress is made of high quality materials, including cooling gel infused memory foam and high density support foam. The cooling gel draws the heat away from body and the open cell structure makes it exceptionally breathable. Offering pressure point relief and deep compression support, this mattress is designed to provide comfort for all sleepers.

Is This Mattress Right For You?

If you sleep hot and are looking for a mattress that will keep you cool, you want a mattress that offers a bit of a firmer feel, yet cradles the body just right, and one that provides pressure point relief and reduces pain, than yes, we would recommend the Classic Brands 12 Inch Cool Gel Memory Foam mattress for you.

Rating Box and Summary

For more information on the Classic Brands mattress, click here.

Classic Brands Cool Gel 12 Inch Gel Memory Foam Mattress
  • Overview


Everyone deserves the comfort and firm foundation of a memory mattress, but sometimes it’s just too hot for some sleepers. For these individuals, the Classic Brands Cool Gel 12 Inch Gel Memory Foam Mattress fits the bill completely.


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